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Hello Autumn analysis

437 colours went through our test. Only the 16 best passed.

Three seasons of sales data reviewed from the bottom up. Not to find new colours, but to find out which colours are truly your classics.

133.302
Orders
437
Colours
3
Seasons
See those who passed ↓
The result

Four lists, four stories

Best selling

Raw sales volume across seasons.

1

Crimson #0009

The perennial bestseller. Year after year.

2223 pcs
2

Deep Wine #0529

Autumn's absolute favorite

1328 pcs
3

Dark Red #0010

One of our oldest colours. Still at the top.

1227 pcs
4

Pastel Lilac #0118

Apparently, it's not just a spring thing.

993 pcs
The Classics

Colors with stable sales without noticeable dips.

1

Hot chocolate #0317

Our biggest autumn icon

±2%
2

Pale Old Rose #0144

Stable in the top 10 throughout all 3 seasons.

±4%
3

Smoky Green #0028

It has only become more popular with each autumn.

±5%
4

Cocoa Mouse #0308

Three autumns later... still a firm favorite.

±6%
Comeback kid

Colors that dipped in sales but came back strong.

1

Nude Shimmer #0080

Almost forgot one season. Now stronger than before.

3.2x left
2

Rose Nude #0092

2024 was tough. Since then, it has fought its way back into the top 10.

3.4x return
3

Dark Orchid #0897

Almost disappeared from the radar. Now one of the favorites.

2.5x return
4

Sunflower #0323

Not the obvious autumn color. But you disagree.

2.7x left
First purchase

Colours most new customers choose on their first order.

1

Baby boomer pink #0289

The most popular way into Nail4You.

6.9%
2

Frenchly #0936

A safe bet for the very first order.

6.2%
3

Plum #0093

A classic many start their collection with.

5.4%
4

Pastel Blue #0108

A surprisingly big favourite among new customers.

4.9%
The result

See all the colors that passed ↓